Company Introduction
SAMJ is a kimchi solutions company for global retail and foodservice markets. Its export brand, BATSANG, brings authentic Korean kimchi to global lifestyles as a shelf-stable fermented kimchi topping. BATSANG offers 80g, 110g and 470g formats for trial, single-serve and household consumption, balancing convenience with shelf, logistics and pantry efficiency. Transparent packaging showcases kimchi’s colour and texture, while a two-year ambient shelf life reduces cold-chain dependency. The range includes Vegan Kimchi, Vegan Stir-fried Kimchi and Vegan Butter Kimchi in ready-to-use chopped formats for salads, tacos, rice, pizza, burgers and more. BATSANG connects trial, single-serve and household kimchi markets through one integrated portfolio. Building on its kimchi expertise, SAMJ is expanding into a global K-food platform for international markets.

Products Introduction
1. BATSANG Postbiotic Kimchi 30B - Original
At SIAL Paris, SAMJ will present three products—BATSANG Postbiotic Kimchi 30B - Original, BATSANG Postbiotic Kimchi 30B - Stir-fried, and BATSANG Postbiotic Kimchi 30B - Butter—developed from its expertise across kimchi development, manufacturing, commercialization, and export, each featuring 30 billion kimchi-derived postbiotic cells per 100 g. By adding a gut-wellness dimension to the inherent fermentation value of kimchi, and combining a two-year ambient shelf life with a Ready-to-Eat format, BATSANG expands kimchi into a global pantry food that can be enjoyed anytime, anywhere. BATSANG Postbiotic Kimchi 30B - Original is the most direct expression of authentic Korean kimchi within the range. It is designed to deliver the vivid texture of cabbage, a clean crisp bite, and a fresh first impression. Made with a 100% plant-based recipe and 30 billion kimchi-derived postbiotic cells per 100 g, it connects the value of Korean fermentation with today’s wellness-oriented lifestyle. Its chopped format makes it highly versatile—from enjoying it straight from the pack to adding it to salads, grain bowls, tacos, sandwiches, burgers, and rice dishes, as well as Korean favorites such as kimchi pancakes and kimchi fried rice. Designed to turn first trial into repeated use across different meals, it is BATSANG’s Daily Kimchi.

2. BATSANG Postbiotic Kimchi 30B - Stir-fried
At SIAL Paris, SAMJ will present three products—BATSANG Postbiotic Kimchi 30B - Original, BATSANG Postbiotic Kimchi 30B - Stir-fried, and BATSANG Postbiotic Kimchi 30B - Butter—developed from its expertise across kimchi development, manufacturing, commercialization, and export, each featuring 30 billion kimchi-derived postbiotic cells per 100 g. By adding a gut-wellness dimension to the inherent fermentation value of kimchi, and combining a two-year ambient shelf life with a Ready-to-Eat format, BATSANG expands kimchi into a global pantry food that can be enjoyed anytime, anywhere. BATSANG Postbiotic Kimchi 30B - Stir-fried transforms kimchi into a complete menu solution. The stir-frying process softens the sharpness of kimchi while concentrating its umami and depth of flavor, creating a profile that becomes especially expressive when paired with warm dishes. Made with 30 billion kimchi-derived postbiotic cells per 100 g and a 100% plant-based recipe, it works across rice and noodle dishes as well as pasta, risotto, toast, sandwiches, grilled dishes, wraps, and hot meals, while also fitting naturally into Korean dishes such as kimchi fried rice and dubu-kimchi. Its chopped format offers consumers an easy way to add depth to a meal, while giving foodservice operators a Ready-to-Use Fermented Umami Solution that reduces preparation time and supports menu development.

3. BATSANG Postbiotic Kimchi 30B - Butter
At SIAL Paris, SAMJ will present three products—BATSANG Postbiotic Kimchi 30B - Original, BATSANG Postbiotic Kimchi 30B - Stir-fried, and BATSANG Postbiotic Kimchi 30B - Butter—developed from its expertise across kimchi development, manufacturing, commercialization, and export, each featuring 30 billion kimchi-derived postbiotic cells per 100 g. By adding a gut-wellness dimension to the inherent fermentation value of kimchi, and combining a two-year ambient shelf life with a Ready-to-Eat format, BATSANG expands kimchi into a global pantry food that can be enjoyed anytime, anywhere. BATSANG Postbiotic Kimchi 30B - Butter is a signature product designed around the discovery of an unexpectedly rich and creamy kimchi experience. The distinctive flavor of Korean kimchi is layered with the smooth, savory richness of plant-based butter, creating a balance that feels familiar at first bite while leaving the characteristic depth of kimchi on the finish. Made with 30 billion kimchi-derived postbiotic cells per 100 g and a 100% plant-based recipe, it can be used across pasta, risotto, pizza, focaccia, potato dishes, toast, burgers, grilled dishes, and a wide range of new K-Food fusion recipes. It creates a new reason to purchase for consumers and offers chefs and foodservice professionals a distinctive Signature Flavor Ingredient for developing their own menus.